Interactive KnowHow - Bright ideas for active media
Previous event – Cass Creatives
On Film
20 November 2003

Panel
Patrick Von Sychowski, Senior Analyst, Screen Digest - chair
Jan Dunn, Creative Director, Spotty Dog Films
Atif Ghani, Head of Development, Aimimage Productions
Anne Sheehan, Head of Business Affairs, Renaissance Films
Maureen Thomas, Creative Director, Cambridge University Moving Image Studio

Aim of debate
The panel was asked to put its opinions on five issues key to the future development of the film industry:
  • digital filmmaking techniques
  • the rise of computer graphics
  • digital distribution
  • internet distribution
  • digital piracy
To conclude, the panel and audience cast their votes on the future of film - in ten years time, would we literally follow the letter (although not necessarily the slapstick) of Monty Python's "And Now For Something Completely Different", embracing new technologies and business models, or would we find ourselves in an all-too familiar landscape, gazing nostalgically "Back to the Future"?

Conclusions
In an animated debate, which swung from Lara Croft to the Lumiere Brothers via "The Matrix" and Shekhar Kapur, a number of conclusions were reached:
  • There will always be a need for narrative stories, but these will be told in different ways - more interactive, more game-like, more virtual
  • Digital technology will enable increasing numbers of people to pursue film as an extra-curricular activity, but whether they will produce more quality content, or indeed make a career as filmmakers, remains to be seen
  • The next generation of filmmakers needs nurturing and inspiring - this is not happening at present
  • Projection of live events will become more the norm
  • Digital projection will benefit arthouse and niche audiences
  • The only organisations with the money to explore digital distribution methods are the majors and it isn't necessarily in their interest to promote such technologies as they are mostly likely to lose out in the disruption caused to existing business models
  • Meanwhile the smaller independents and filmmakers are interested in digital distribution, but they don't have the money to build the infrastructure
  • Either way, we are going to see cinema change irrevocably by 2013: "And Now for Something Completely Different" won hands-down over "Back to the Future", by a ratio of 3:2
PDF Event report | Backgrounder
 
Next event
Silver Surfers' Day:
Social Media Sandwich
Friday 23 May, 12-2pm
Mint Digital, London

Further details
 
Previous events
Birmingham City University
Creative Enterprise 2008

Cass Creatives
Barbican DocSpot: Black Gold
Speednetworking Summer Party
(PR)ide and Prejudice in the 4th Estate
Brand Aid
Back To The Future
On Leadership
On Film (The Sequel)
Read All About It!
Stars in Our Eyes
So Logo! Branding in the 21st Century
Looking for the New Black
On Film
Rave New World
The Interactive Revolution

Cornwall Film
New Media... New opportunities

Creative Clusters
London 2007 Conference

Cybersalon
Venus Rising Launch

Digital Eve
TV brands on the Web

Institute of Contemporary Arts
Developing Digital Diversity

Insync
Digital Utopia - Fact or Fiction?

Musictank
Distribution...Turn Creativity Into Income

New Media Knowledge
NMK Forum '07
Content 2.0
Fashion Through A Digital Lens
In The City Interactive

Pact
Contentlab: Fourdocs For Docs

Urban Learning Space
Digital Media: Jobs For The Boys?

Women in Film and TV
Digital Media - Jobs for the Girls
Breakfast with Sue Gibson
Technical Change Launch Party
WFTV @ the 59th EIFF: Gypo Q&A
How to make money from Participation TV
By Commission Only - Andrew Newman
International Summit - New Zealand
By Commission Only - Jane Marshall
Breakfast with Tara Donovan
How to build a Website
WFTV @ iBurbia
By Commission Only - Danielle Lux